End The Gray Apocalypse With The Most Profitable Niche Ever

End the Gray Apocalypse

End the Gray Apocalypse

Have you heard of the Gray Apocalypse in America?  Nearly 80% of Americans live in this “Gray Apocalypse.”  You may not have heard the term, but you know the symptoms.  Your life has become zombie-like.  You either go through the motions of working until you can’t, sell all of your worldly possessions to downsize, or find a way to get by.  Meaning you do not have enough for a comfortable retirement.  

If you are caught in this vicious trap, I have found a way out.  I have researched countless ways to supplement your retirement income, from the sites that promise 60 to 1001 ways to make extra money to all of the get-rich-quick scams going around online.  You may even have been tempted to try one.  I did.  It was a waste of time and money.  

The good news is that I have discovered a real solution.  Niche blogging. Niche blogging is a great way to generate extra income while doing something you enjoy. Through Setting Points I will reveal proven strategies for mastering niche blogging for retirement. 

How Can I Find a Profitable Niche?

How Can I Find a Profitable Niche?

One of the most repeated questions I see is “How Can I Find a Profitable Niche?”  I will walk you through the steps of finding it on your terms.  Demonstrate how I did it for myself, and if you are having a hard time deciding, leave a comment below.  I will send you a quick checklist to help you choose the right niche.  If that does not work, buy me a cup of coffee and I will provide you with some great suggestions for a profitable niche.  

I have a great post about niche selection – 
How to Find Your Niche and Turn Your Skills into Cash

The four keys to remember in Profitable Niche Selection are 

  1. Personal Interests – While not mandatory for profit, your interest in the niche goes a long way in keeping you moving forward
  2. Competition – An SEO Review.  You are not going to want to pick a niche that has you competing with Forbes, or Amazon (BTW – I am an Amazon Associate and I earn from qualifying purchases that you may make when using my affiliate link), but I sure would not want to compete against them, and the like. I have one word for you, DON’T
  3. Commerciality – Meaning is there something in this that you can sell?  The more commercial the product, the more competition there is.  We want to be profitable, not sell a “commodity” that has no margin.
  4. Market Breadth – How many people are looking for what you are offering?  It would help if you found eyeballs to look at your site.

Bottom Line – You are looking for something in your life that interests you, that is sellable, is not a commodity item sold by a major player but is routinely searched for.  I know, you are thinking that this is impossible.  It is if you do not know where to start or what tools to use.

I had the same thoughts before I started attending training for Affiliate Marketing.  I saw an enticing ad on YouTube selling a $99.00 3-day weekend boot camp in creative Funnel Making/Business Building.  I learned about Affiliate Marketing.  At the end of the boot camp, I was asked for $15,000* to continue with a 12-week class, AND $297 a month ongoing cost of business.  *I have provided my affiliate link to that boot camp if you want to join it.  Follow in my footsteps exactly.  This boot camp gave me the insight to look for a better alternative.   What I found is changing my life.  For $49.00/month I have hosting of three websites with SSL, several thousand hours of training, with beginning-to-end to end courses from basic to some of the most advanced courses imaginable.  Wealthy Affiliate.  Again, my affiliate link is embedded in the link. When you join, I am compensated to ensure that you are getting started on the right path.

So you have a niche.  Now what?  

Know Thy Audience

Know Thy Audience

For myself, this was way too easy.  I am exactly who I am looking for.  Someone within 10 years of retirement, falls in line with the 80% of Americans underfunded for retirement.   I have seen the problem, I fear the problem, and am terrified of the consequences.  Here is a decent rundown of the Gray Apocalypse.  

Retirement Crisis: Understanding the Problem and Finding Solutions

Develop a content strategy – You know your niche, you know your audience.  How are you going to use your voice to help those in need?  How are you going to lay out your website?  Think about this for a minute. How does all of your content relate to each other?

My strategy is straightforward.  If you are in the 80%, you need to make a decision. pet sit, babysit, rent your basement, downsize, or follow my path away from the abyss.  Knowing that you will make the right decision, I laid out everything that you will need to start your own affiliate marketing business on a shoestring budget.  I do not pay for anything other than what I need.  Period.  You will not either.

My content is divided into three main categories.  This is my strategy

  • Build the Machine  – Getting Started – Detailed step-by-step guidance
  • Solve The Problems – Hurdles that I have overcome
  • Answer Questions  & Provide Solutions – Questions to answers from around the web and In-depth reviews of successful tools.

Finally, all of the groundwork has been laid out and your path is in front of you.  All you have to do is put yourself in Dorothy’s shoes and follow the Yellow Brick Road.

The yellow brick road is lined with the keywords that we created when you selected your niche.  From here for the next 3 months, put your head down and write about everything within your niche, including WHY you selected this niche. Every post that you write should be enhanced with SEO best practices and will get you ranked on Google as soon as they find your site on the internet corner of the web that you call yours.  

Your blog should have a solid 50 – 75 posts by this time.  You are ranking on Google for your keywords, it is time to share your story with every venue of social media available.  Put your brand everywhere, celebrating your victories.  

Setting Points is #1 on Google for How to Master Niche Blogging for Retirement

Setting Points

People will react to a winner.  They will follow you if given the chance.  As you celebrate more victories, your followers will tell their friends to follow you.  This is when you pump the brakes.  Content is king.  You have created your small kingdom.  

Want to get paid?  

It is time to start with the reviews.  You have planted the seeds throughout all of your posts.  I use Wealthy Affiliate for their course content and hosting with free SSL.  I cannot write without Grammarly.  My research is through Jaaxy, and a free account at Ubersuggest.  Once the content is created, Metricool & Buffer does the scheduling and posting to social media.  Sumo, Zapier, and Brevo handle the popup chores and collect emails for me.  Rank Math and Google run analytics. Inoreader does the reading and remarks consolidation, and Monday.Com does the organization.

Follow my story, use my tools, use my strategy and we will be very comfortable in retirement.

To get started, like any good project, you need to collect all of the tools that you will need ahead of time.

Tools You Need to Start a Blog

  1. Hosting
  2. Domain Name Registration
  3. Content Management System (CMS) preferably with WordPress built-in
  4. Research Tools for Keywords, Search Engine Optimization
  5. Custom Image Generator – Microsoft Designer

There is an old saying that you get what you pay for.  The same is true of hosting, registration, CMS, and research.  You can cobble together a solution by going to GoDaddy, Bluehost, or Hostinger for hosting, Then go over to a place like NameSilo to purchase a domain to bring back to your host.  Then go shopping for a WordPress theme to create the look and feel of your website.  Then grab a keyword research tool on the cheap, and an SEO tool to help with ranking your content on Google.

Sound complicated?  It is.  Let’s keep this simple and save the headaches.  

Here is the All-in-One Solution that comes gift-wrapped with included training. 


Eliminate the “Gray Apocalypse” and secure your retirement by mastering niche blogging. Setting Points offers proven strategies and guidance to help you find a profitable niche and generate extra income doing something you enjoy. I strongly recommend Wealthy Affiliate as a comprehensive platform for hosting, training, and providing the essential tools at an affordable price.

Don’t let financial insecurity hold you back. Take action now, follow the provided strategies, and embark on a fulfilling journey toward a comfortable retirement with niche blogging. Click the “SAVE ME THE HEADACHE” button to access the all-in-one solution and start building your successful niche blog today.

End Your Gray Apocalypse

Don Dixon
Don Dixon

Over 30 years in Sales, Marketing, Customer Service, Operations, Management, Training, and Website Development did not save me. The Gray Apocalypse is Real. I am here to help you earn the extra retirement income you will need to live a golden retirement by writing about what you love. My ultimate goal is to prevent you from living in the age of the Gray Apocalypse.

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This is the first time that I have heard of the gray apocalypse, and it must be quite terrifying to retire and not be certain that you have enough income to see you through for the rest of your life.

I agree that blogging and affiliate marketing is a great answer, as you can choose any niche you enjoy and carry on working in your own time so that you can get another income stream coming in for yourself. Now you no longer have to rely on just your retirement income. Best of all you can enjoy your retirement by working and playing in your own time.

Stratos K

What an insightful post! The concept of the “Gray Apocalypse” really resonates with the struggles many Americans face in preparing for retirement. Your emphasis on niche blogging as a solution is refreshing amidst the sea of get-rich-quick schemes out there. I’m particularly intrigued by your approach to niche selection, focusing on personal interests, competition, commerciality, and market breadth. It seems like a well-rounded strategy for success. I’d love to learn more about your experiences with niche blogging and how you navigated the challenges along the way. What advice do you have for someone just starting out in the world of niche blogging?

pasindu dimanka

I found your blog post about the Most Profitable Niche in 2023 to be quite intriguing. Multiple posts and blogs that I have found are focused on providing an impersonal and lengthy number of irrelevant posts, claiming profitability.  They expect that you should blindly pick something from their list and be on about your business.  

First, this is not helpful.  It does not condition you to think about what you are embarking on.  You have no skin in the game. Secondly, use this stale list and you will be behind the trendline.  What you offer is a great approach and a fresh idea for niche selection.  You are the Niche Master.   How did you develop this idea? 

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