BEFORE YOU BUILD YOUR BUSINESS
Have a short conversation with the Niche Master to uncover a direction before you move into the full process.
Choose the Right Starting Point
Execution is getting easier. Choosing what deserves to be built still matters.
Built From a Published Process
The Amazing Niche Master didn’t begin as an AI app.
I developed the niche-selection process through Setting Points, then published it as The Amazing Niche Master Workbook.
The workbook walks readers through the process manually: start with who you are, uncover the experience and knowledge you already have, narrow toward a focused opportunity, test it against real demand, and build from a Starting Niche you can grow.
The app takes that same methodology and puts it to work for you.
Instead of handing you prompts and asking you to do the research yourself, The Amazing Niche Master connects the dots, researches the market, challenges the possibilities, and helps you reach a business decision you can act on.
The workbook teaches the process. The app applies it.
Your Niche Is Not a Category. It Is a Starting Point.
“Fitness.” “Travel.” “AI.” “Gardening.” “Finance.”
Those are markets. They are not Starting Niches.
A Starting Niche is the smaller, more focused place where what you know, what you care about, who you can help, and what people are already willing to spend money on come together.
That is what The Amazing Niche Master is looking for.
You do not need to own an entire industry on Day One. You need a place small enough to enter, specific enough to matter, and strong enough to grow from.
Start at the bottom of the chimney. Build authority. Solve real problems. Then expand.
The goal is not to find the biggest niche. It is to find the right place for you to begin.
You Do You
There are billions of people in the world, but nobody has your exact combination of experience, interests, mistakes, skills, curiosity, victories, setbacks, and perspective.
That combination matters.
Your years of work taught you things. Your hobbies taught you things. Life taught you things. Even the things that went wrong left you with knowledge someone else does not have yet.
That is why The Amazing Niche Master does not begin by asking you to choose a topic from somebody else’s list.
It begins with you.
Then it looks for the people who need what you know.
Your experience is the raw material. Your perspective is the difference. The market tells us whether those ingredients can become a real business.
You Do You is not a slogan. It is your competitive advantage.
Why We Don’t Hand You a List of Niches
It is easy to create a list of profitable topics.
Pets make money. Health makes money. Technology makes money. Travel makes money. Personal finance makes money.
That still does not answer the most important question:
Which one should you build?
A list cannot tell you whether you have the experience to be useful. It cannot tell you whether you will still care about the subject after the excitement wears off. It cannot tell you what kind of business fits the life you actually want. And it cannot tell you where your personal experience creates an opening someone else cannot easily copy.
The Amazing Niche Master works in the opposite direction.
Instead of asking you to fit yourself into a market, it starts with who you already are and looks for the market that fits.
You do not need more ideas. You need a direction worth committing to.
What The Amazing Niche Master Is Really Doing
This is not a random niche generator.
Your answers are being turned into possible business directions based on your interests, professional knowledge, firsthand experience, strengths, aspirations, and the lessons life has already given you.
Then those possibilities have to survive the real world.
The Amazing Niche Master looks at demand, the problems people are trying to solve, how money already moves through the market, who is competing for attention, whether there is room for a newcomer, and how narrowly you may need to start.
It also looks at you.
Do you have genuine experience here? Are you still learning? Is this something you actually want to build? Does the business model fit the life you want to live?
A promising idea is not enough.
The goal is not brainstorming. The goal is a business decision you can act on.
Before You Build Anything
Read the 2026 numbers before you build anything.
100 successful blogs were tracked from April 2022 to April 2026. The median one lost about 85% of its organic search traffic. In the make-money-blogging niche the median loss was roughly 93%, and not one site in that group grew.
The 21 blogs that did grow shared the same traits: content built on firsthand experience, an audience they owned, a real product, and a name people searched for. Generic, summarizable content got replaced by AI answers.
The lesson is not that blogging is dead. It is that the starting decision got more expensive. A domain is easy to buy. A website builds fast. The months spent building the wrong business — in the wrong niche, with content a machine can summarize — are the expensive part.
The Amazing Niche Master starts with you: your experience, your knowledge, the things you have actually done. Then it tests those possibilities against real demand. That order matters more now than it did in 2022, because firsthand experience is the one thing the 2026 data says still holds.
Source: Daniel Stanica, “The Great Blogging Collapse” study — 100 blogs, April 2022 to April 2026.
Remember this
- A domain name is easy to buy.
- A website can be built quickly.
- A logo can be designed in an afternoon.
But the months spent building the wrong business are expensive.
That is why niche selection comes first.
Before you worry about hosting, platforms, themes, funnels, courses, affiliate programs, social media, or the latest online-business tool, decide what actually deserves to be built.
Then everything else has a purpose.
Your content has a direction. Your audience makes sense. Your monetization has context. Your platform becomes a tool instead of a starting point.
First decide what to build. Then decide how you want to build it.
Money Follows Mastery.
Choose your starting point. Build authority. Solve real problems. Keep going.
You Do You.
Hey Don,
I really enjoyed how you’ve cleared away that mindset fog of inactivity and helped us understand ways you outlined to unclutter thinking that comes from too much decisions and pathways to turn to. Separating the process of how to look at validating a niche that fits you, versus available ideas, gives a clear and straightforward path to finding the “You” within the right niche. Yes – I agree that it’s very important to be in a space that you truly feel good about and won’t run out of gas because it was entered into as a fad. The examples you outlined gives credence as to why your site would be the ideal starting point to remove the scattered thinking that happens at the beginning stage. This is a great way to begin your “Do You” journey..
Drew, I appreciate the fact that you’re validating “You Do You.”
Now more than ever, I believe people need to begin in a niche they have actually lived in. AI can generate more content, faster than any of us ever could. But it hasn’t lived your story, earned your scars, made your mistakes, or learned the lessons you had to learn the hard way.
That experience is the separator.
You also picked up on an important distinction in the process: finding possibilities and validating a Starting Niche are two different things. The Amazing Niche Master starts with you, then asks whether there is a real market for what you know.
The one thing I would really like you to do is walk through the Amazing Niche Master tool embedded on the page.
You clearly understand the philosophy behind it. I’d be very interested to know how well the tool itself measures up—especially compared with the niche you ultimately chose for yourself.
That feedback would be incredibly useful.
I appreciate how this approach moves niche selection beyond broad market categories and connects personal expertise with genuine audience needs. Starting with your own experience can create a stronger foundation for building credibility and communicating authentically with a specific audience. I also agree that validating demand before investing significant time and resources can help turn a promising idea into a more focused, sustainable business direction.
Kavitha, I appreciate your comment. My goal is to help people start a successful blog. Was the app useful? Would you recommend it to others? As more people start blogs, were the options created useful?
I like your distinction between a market and a starting niche. When I first started my website, it would have been easy to say my niche was simply “Marvel” or “superheroes,” but either one of those is so broad that you could go in a hundred different directions.
Over time, I’ve found that having a more focused starting point makes it much easier to decide what I should write about and who I’m actually writing for. I also like that you emphasize that the starting niche doesn’t have to be where you stay forever. You can build from there as you gain authority and learn more about your audience.
How narrow do you think someone should go at the beginning before there’s a danger of choosing a niche that’s actually too small?
– Scott
Scott, thanks for your question.
Micro-niches represent an interesting evolution within niche blogging.
These highly focused topics allow bloggers to cater to very specific interests, on occasion leading to more passionate and engaged, albeit smaller, communities.
RECOMMENDATION – DON’T FOLLOW
On balance, while micro-niches allow for community-building and authority, I don’t recommend following this trend rigidly, due to constraints around growth, monetization, and future-proofing content.
Sub-niches or targeted niches provide a better balance overall for long-term sustainability and success. Experimenting with micro-topics could still have value, but I wouldn’t advise relying solely on this approach. Is your niche blog primarily a hobby or business endeavor? That context would also impact my recommendations.
As to the app within the page, did you notice the BLACK BUTTON in the middle of the page?
I would appreciate your going back to https://settingpoints.com/the-… and run through the app embedded on the page.Let me know if this was able to answer your question as well.
I agree. The distinction between a broad market and a focused “starting niche” is right on target, because trying to compete across an entire category (like travel or technology) can leave a new site feeling directionless. As a long-time publisher, I’ve found the work gets more sustainable when the subject connects to experience you can keep showing up for, not merely what looks profitable at first.
How does The Amazing Niche Master weigh a person’s genuine enthusiasm against market demand when those two signals pull in different directions? I’d also be curious whether it helps someone test a small starting niche with a few pieces of content or audience conversations before they commit to the full website, branding, and business build.
I would love you to answer your question. Go back to https://settingpoints.com/the-… and walk through the app. While the specific weights are proprietary, when you answer all 5 questions within the app and get the output response, let me know how well the app did.
I love that heading “Your niche isn’t on a list.It’s hidden in what you already know,” as it is so true and you just need to break down what you know into the right niche and focus on that.
The Amazing Niche Master looks like it will help a lot in being able to break down and search deep into your niche to come up with the perfect sub niche for you. Most of us battle a lot with that. You say it was a book before it was an app? Do you know where we can find the app, as I tried searching and nothing came up?
The app is embedded in the page. All you need to do is hit the black FIND MY STARTING NICHE button on the page. I would appreciate your opinion of the app. I will make the button GOLD instead of BLACK, so that it blends in. Please go back to https://settingpoints.com/the-… as I would like you to work your way through the output.
As for the book, search “The Amazing Niche Master” and you will find that I have all of the top spots and the AI snippet on Google.