Foolproof Framework To Get Your Posts Read

Dying to Get Read But Don’t Know Where to Start? Catch Contagious Clicks With These Tips! This post is for you if you are having problems getting people to read your posts. I cannot overstate the importance of knowing who you are writing for. Each blog post that I create begins with an understanding of what my readers are looking for. For example, you found this post because you were looking for “How to Get Your Post Read”. This is a common problem for most new bloggers.

Thorough Keyword Research Pays Off Big

Conducting keyword research isn’t just about identifying easy-to-rank SEO terms; it’s about deciphering the needs and questions that bring my audience to my blog. Tools like Google Keyword Planner or Jaaxy, I uncover the phrases and queries that are not just popular but relevant. Both of these are great tools. The keyword planner is found within Google Ads. Jaaxy is a free tool that is included with my Wealthy Affiliate, where I am a top-ranking member.

Today I am also going to introduce you to a powerful new browser extension, HARPA.AI. This is one powerful tool that I am not sure why anyone would be creating content without it. The price? FREE.

Using A New Tool

While HARPA.AI has a million and one uses, I am mainly focused on using it to:

• Extract SEO Keywords from other top-ranking posts
  • I want to see what they are missing
• Define Topic Authority
  • What Keywords are Required
• Creating a Keyword Report
  • Looking for Long Tail Possibilities
• Keyword Strategy
  • What Questions to Answer

E-E-A-T This!

With a clear grasp of what readers are searching for, my next task is brainstorming blog post ideas. I look for topics with a fresh perspective, ensuring they align with the overall theme of the blog. Today’s fresh topic is using HARPA’s eyes to point out the obvious. When I can fill in the blanks that other posts are missing, E-E-A-T is fulfilled and Google serves up my posts.

My page 1, Position 1, and Featured Snippets are a testimony to the success of the process.

To craft blog posts that stand out, I fill content gaps that other articles have left open. I aim to fill these gaps with insightful, high-value content that provides solutions my readers can’t easily find elsewhere.

7.9 Billion People in the World – You Are Unique

What is my unique angle? Maybe it’s 30 years of personal experience, a contrarian viewpoint, introducing new tools, or an easier-to-understand interpretation of familiar information that captures an audience’s attention.

All these efforts culminate in a list of potential blog post topics. Now, I want to make sure I’m not just attracting readers, but engaging them. To do this, I need to draft titles that click. Not clickbait, but intriguing enough to promise value and encourage that all-important click-through.

Crafting a Structured Blog Outline

To keep from rambling on or worse yet, talking in circles, I need to create a well-structured blog post outline. Level 2 and 3 Headers (sometimes levels 4 & 5) are not only beneficial for reader comprehension but how often do you find yourself “skimming the headers” to see what a post is about? I do it all of the time. I clicked a link and checked the headers to see if it was really what I wanted to read, If it was, I read it. If not, I jump back to the results page.

Have you noticed that Google is having problems indexing helpful content versus AI-generated “Fluff”? I have. It has almost gotten to the point that I may be dropping Google for searches and just using ChatGPT or one of his many cousins. If you are a Medium member, Google in Crisis as AI Content Explodes!

Foolproof Outlining Process

Every good blog post starts with a reliable outline. You want this skeleton to hold all the key parts of your post in an organized fashion. I have a great AI Prompt to help with this. This is 2024, if you are not using AI to create your outline, your post IS missing something.

Using the keyword [How to Create Blog Posts That Get Read] create an outline for an article using the following criteria:

Include a title tag and meta description that entices the reader on the search engine to click
Use ellipses in the meta description, along with ensuring the main keyword is included.

In the article ensure it semantically covers all aspects of the targeted keyword, along with any people who also ask queries from the Google search.

You will also include any related LSI keywords and specific entities related to your topic.

You should look to create an in-depth article that not only covers the topic but adds immense value to not only the reader but also the search engines.

This outline should be written from the perspective of a professional in this niche TO anyone looking for [Help Getting Their Blog Post Read]

The only thing that you need to change with this prompt is the terms within the [Brakets]. I know that this one works very well.

Extra! Extra! Read All About It!

Headlines Get Read 1st. A headline isn’t just a title; it’s the first, and sometimes only, chance you get to grab your reader’s attention. Make it compelling and informative, promising the reader that their question will be answered or their curiosity piqued.

Following the headline, you need a hook in your introduction. This is your opportunity to latch onto the reader’s interest. Whether it’s a surprising fact, a poignant question, or a relatable anecdote, the hook should seamlessly transition into the body of your content.

Where’s The Beef?

As for the body, it should be a series of subheadings and corresponding points that logically progress towards your conclusion. Make sure each point is substantial and backed by research or experience. Bullet points and numbered lists can help break information into digestible chunks.

It’s one thing to write a blog post, but another to ensure readers fully read and appreciate its value. Let’s examine some reasons posts might leave audiences still feeling unfulfilled:

To genuinely engage your audience, your topics need to uncover fresh insights. By providing comprehensive coverage that goes beyond surface-level discussions, your readers will start to follow you.

Leave a Lasting Impression

Concluding your post effectively is just as vital as the beginning. This is your last chance to leave an impression on the reader. You want them to take action, or engage further with your content. Show your readers how your points tie them back to your opening hook for a satisfying wrap-up.

As for your conclusion, it should provide a clear closure to the topic, offer a Call to Action (CTA), or pose a thought-provoking question to encourage further engagement from readers.

Your Post is Written, Now What?

If you hit publish now, all the work that you did up to this point is for naught. I’ve always found that the real magic in writing comes from the refining process.

Eagle Eye Editor

After you have poured out your ideas and initial thoughts into a draft, it’s essential to return with a critical eye. The editing phase is all about transforming your raw content into a polished gem that readers can appreciate for its clarity and coherence.

Consider each sentence and ask yourself: Is it clear? Is it necessary? Does it add value to the post? Strive for simplicity and brevity, without sacrificing depth.

Cut the Crap

Cut out any fluff that detracts from your main point. Your goal is to keep the reader engaged from beginning to end without any confusing detours.

Proofreading is not just about correcting typos and grammar errors; it’s an opportunity to sharpen your voice and tighten your narrative.

What Do You Think? Can You Read It?

A technique I stand by is reading the post aloud. This helps catch awkward phrasings and lends a sense of the natural flow of your writing.

Opinions matter and can set your content apart from the sea of AI-generic posts. So, don’t shy away from weaving in your unique perspective.

While your blog should be informative, your insights or experiences will be the hook that keeps your readers coming back for more.

Lastly, the optimization of your content isn’t a one-time task—it’s an ongoing experiment. Pay attention to how your audience responds to different posts.

I am done with writing, editing, and refining can I publish it now?
NOT YET!

We have a couple more steps to pass through.  I ask my friend Chatty (ChatGPT) to review the final draft with this prompt:

Is this post optimized for the keyword phrase [TITLE] if so, simply say that it is ok.  If not, make it optimized with MINIMAL rewriting.  Put your changes in bold.  Here is the post so far…

Feed the entire post to your favorite VA, and let it tell you if you are finished.

I may make some minimal changes, but that is ok.

This is Legal

Legal SEO Stuffing! – Chatty, Let’s add an extra keyword-rich section at the bottom.  Make it benefit-driven, and read naturally.

Now, hit publish!

Strategic Promotion for Maximum Reach

Your blog post is polished and published. Are you expecting Google to tell the world about your post? They may index it, and it should rank higher than most, but you need to turn into the annoying propaganda machine.

Have You Seen It?

Get out it in front of as many relevant readers as possible. I will guide you through strategic promotion, ensuring your content doesn’t just fade into the digital abyss.

Content marketing and social media sharing are the cornerstones of blog promotion. Invest the time in understanding where your audience spends their time online.

Social Media Madness

Is it Facebook, Twitter, or Pinterest? Maybe LinkedIn is more appropriate for your professional content. A post about “How to Create Blog Posts That Get Read” is bound to be a hit on Medium. Share your posts organically and only consider paid promotions to reach a wider audience if all else fails.

Buffer is a great free scheduler. Their paid version isn’t so bad either.

Don’t overlook email marketing. If you’ve built an email list, use it to share your latest post. An engaging email can bring direct traffic to your blog and strengthen reader loyalty.

Talk to Everyone – Competitors Can Be Friends

Networking with other bloggers or influencers can amplify your content’s reach. Engage with peer communities, comment on other blogs, and collaborate when possible. Link sharing through guest posts or mutual promotions can be beneficial.

Remember to engage with your readers once they arrive. When someone takes the time to comment, responding personably and promptly can turn a one-time visitor into a regular reader and sharer. Always answer their questions fully and ask a relevant follow-up open-ended question. Keep them talking and they will tell more people.

The success of your promotional efforts can often be gauged through analytics. Which promotional channels drove the most traffic? What type of content gets shared more? Use this data to tailor your future blog promotional strategies and iterate on what works.

Securing Enduring Success with SEO and Consistency

You wanted to know about “How to Get Your Post Read,” and I’ve taken you through these fundamental steps:

• Creating Great Content
• Editing Your Post
• Polishing The Piece
• Giving it One Final Review
• Publishing The Masterpiece
• Promoting Your Post

When you are lucky enough to have a great post, the lifespan of that is not very long. What can we do to keep it in good standing? It’s the ongoing optimization and regular updates that keep it in favor of search engines and readers alike.

Growing Forward

SEO isn’t a set-it-and-forget-it deal. The keywords that you found popular today, are tomorrow’s history. Regularly revisit your posts to ensure they’re aligned with the latest SEO practices. Update meta descriptions, review keywords, and check all internal links and images for relevance and functionality. These tweaks will enhance your post’s visibility over time.

VARY YOUR CONTENT FORMATS. Don’t be afraid to repurpose popular articles into videos, infographics, or podcasts. This not only breathes new life into your content but also expands your audience reach. YouTube on a Budget will open the curiosity to get on YouTube.

Engage with your audience. Whether it’s through comment sections, social media, or personalized emails, your response to feedback and your presence in discussions matter. They demonstrate your commitment and can turn casual readers into loyal followers.

Consistency is the key. A regular publishing schedule helps retain readership and bolsters your blog’s reputation. Each post is a stepping stone in building a robust online presence – treat it as an integral part of a long-term strategy rather than a fleeting effort.

By following the steps outlined and embracing these enduring strategies, you’re not just writing a blog post – you’re creating an asset for your platform that continues to attract, educate, and engage readers well into the future.

Level Up Your Content Arsenal

Now that you’ve unlocked the secrets to creating blog posts that captivate readers and rank on search engines, it’s time to take things to the next level. Expanding your content arsenal will keep your content fresh and extend its influence.

Repurposing Existing Goldmines

Don’t let great posts go to waste after the initial popularity fades. Refine articles by reworking them into fresh formats like videos, case studies, or curated lists. This gives readers new incentives to engage while retaining your expertise in search results.

Guest Posting Supercharges Reach

Beyond your blog, collaborate by contributing articles to other high-authority sites. Make sure to weave in one or two of your primary keyword phrases naturally. Getting published off-site multiplies your thought leadership and visibility in forums where new potential readers interact.

Write Long-Form Content with HARPA

Generate articles spanning 10,000+ words using HARPA’s article writing AI. Such in-depth perspectives showcase your authority and provide immense value that Google loves to feature. Refine key sections based on HARPA’s keyword density reports for boosted SERP performance.

Launch a YouTube Channel

Take top-performing blog posts and transform them into video form with HARPA’s YouTube summarizer. This gives multimedia learners new ways to consume your wisdom while searching and exposing your expertise to endless YouTube viewers.

With HARPA helping amplify your content in these advanced formats, you’ll sustain buzz around your topic authority for the long haul. Blog posts are just the beginning – keep innovating new ways to serve and capture engaged readers across all platforms.