Have you ever felt frustrated by the lack of exposure and recognition for your niche blog? Do you wish you could reach a wider and more engaged audience who appreciate your unique perspective and expertise? Do you want to turn your passion into a profitable and sustainable online business?
If you answered YES to any of these questions, then you need to read this post.
In this post, I will show you why I changed my initial reaction from “Why bother ” to “Medium is the perfect platform” for niche bloggers and influencers. I will also explain how Medium differs from other blogging platforms in terms of features, audience, and monetization. I will give you some practical tips and strategies on how to use Medium to create and deliver valuable and relevant content for your niche audience. How to cultivate a dedicated following, monetize your niche content, and optimize your Medium content for growth and impact.
By the end of this post, you will have a clear understanding of how Medium works and how it can help you achieve your niche blogging goals when you supplement it with the Wealthy Affiliate Training. These two platforms will go hand in hand. As a newbie starting in the blogging world, you will not have a ready-made audience. Wealthy Affiliate will give you the tools that you need to create a great online business, but not an audience. Medium will give you a great audience, but not the training. Put them together and you have a winner.
Platforms like Medium, Quora, and Reddit offer you the opportunity to expand your brand awareness through a ready-made audience. Medium, unlike Quora and Reddit, also offers you the opportunity to monetize your content. All three will drive traffic back to your website and should be used for that purpose. I believe that these avenues are better than social media outlets unless you already have thousands of followers. Through this post, you will have the confidence and motivation to start or improve your niche blog on Medium and take it to the next level.
I don’t know about you, but I am ready to tap into the power and potential of Medium for niche blogging!
Medium is the Sidekick for Bloggers
The challenge for niche bloggers is finding a suitable platform for your content and the snail’s pace of driving organic traffic.
You might have tried other blogging platforms, such as WordPress, Blogger, or Wix, but found them either too complex, too restrictive, or too crowded. You might have also tried social media platforms, such as Facebook, Twitter, or Instagram, but found them either too noisy, too superficial, or simply ineffective for driving traffic.
Don’t get sidetracked by all the noise around the program. The AI Update that they implemented in December 2023 is the first of its kind. I am a proud and ranking member of this great community. That being said, unless you have a great and vast following on social media, you can fill your “library” with all of the greatest books in the world, but without people stopping by, who you read what you wrote? This is where Medium comes in.
What is Medium and How Does it Work?
Medium is a platform that allows anyone to write, read, and share stories on the web. Medium is a network of writers, readers, and publications. Medium is a place to discover and connect with people who share your interests.
Topic -> Tag = Publications
Medium works by organizing and distributing content based on topics, tags, and publications. Topics are broad categories that cover various fields and domains, such as Technology, Business, Health, Culture, and more. Tags are specific keywords that describe the content and help readers find what they are looking for. Publications are collections of stories curated by editors or writers, often focused on a particular niche or theme.
Medium also works by rewarding and incentivizing creators through its Partner Program and other benefits. The Partner Program is a way for writers to earn money from their stories based on the engagement and claps they receive from Medium members. Claps (think “likes”) are a way for readers to show their appreciation and support for the stories they read. Other benefits include access to analytics, newsletters, podcasts, and more.
History of Medium
Medium was founded in 2012 by Evan Williams, one of the co-founders of Twitter and Blogger. Williams wanted to create a platform that would enable people to share their ideas and stories with the world, without the limitations and distractions of traditional blogging or social media platforms. Williams envisioned Medium as a place where quality content would thrive and where writers and readers would have a meaningful and rewarding experience.
Medium has grown to become one of the most popular and influential platforms on the web, with over 170 million monthly readers and over 20,000 stories published every day. Medium has also attracted some of the most prominent and respected writers, thinkers, and leaders in various fields and domains, such as Barack Obama, Bill Gates, Malcolm Gladwell, and more.
What Makes Medium Different?
Medium focuses on the quality and relevance of the content, rather than the quantity and frequency. Medium does not have ads, pop-ups, or clickbait. Medium does not have algorithms that favor sensationalism, controversy, or virality. Medium does not have metrics that pressure writers to chase views, likes, or followers. Medium values the substance and depth of the content, rather than the surface and hype.
Keep it Simple
Medium offers a simple and elegant interface for writing and reading, without the hassle and complexity of other platforms. Medium does not require writers to set up, design, or maintain their own website or blog. Medium does not require writers to deal with hosting, domain, or security issues. Medium does not require writers to install, update, or customize plugins, themes, or widgets. Medium provides writers with a clean and minimalist editor that lets them focus on their words, not their formatting. Medium provides readers with a sleek and immersive layout that lets them enjoy the content, not the clutter.
Find Your Audience
This is the opposite of tradition, where you create content in hopes that an audience finds you. At Medium, you find an audience and then create content for them. If you create articles that they like, they will follow you. Medium connects writers and readers with a network of people who share their interests, passions, and perspectives, rather than isolating them in their own silos or bubbles.
Medium does not limit writers to their audience or followers but exposes them to a wider and more diverse audience. Medium does not limit readers to their feed or timeline but introduces them to a variety of content and sources. Medium does not confine writers and readers to their own niche or genre but encourages them to explore and discover new topics, tags, and publications.
Create Content for Your Audience
Medium allows niche bloggers and influencers to create and deliver valuable and relevant content for their niche audience, without compromising on quality or integrity. Medium enables niche bloggers and influencers to express their unique voice and expertise, without conforming to the norms or expectations of other platforms. Medium supports niche bloggers and influencers to produce high-quality content, without sacrificing on time or resources.
Claps = Money
Medium exposes niche bloggers and influencers to a large and loyal audience of readers who are interested in their niche, without relying on ads or algorithms. Medium attracts niche bloggers and influencers who are respected and influential in their niche, without competing with other writers or platforms. Medium rewards niche bloggers and influencers who generate engagement and claps from their audience.
Simple to Use
We are using Medium as a sidekick to Wealthy Affiliate. The simple intuitive platform is not a burden to learn. Medium offers niche bloggers and influencers the features, tools, and support they need to create and deliver high-quality content for their niche, without the hassle and complexity of other platforms. Medium empowers niche bloggers and influencers with analytics, newsletters, podcasts, and more, without the cost and technicality of other platforms.
As you can see, Medium is a great sidekick to have.
Building Your Niche Community on Medium
Connecting with an audience is essential for any blogger seeking to make an impact within their niche. Medium provides the perfect platform for cultivating loyal relationships with readers through meaningful engagement and knowledge-sharing. With patience and consistency, a dedicated following can be grown on Medium to spread important messages far and wide.
What is Your Target Audience Talking About?
Focusing your content with a keen understanding of who can benefit most is key. Take time to research the demographics, interests, and challenges commonly faced by those within your niche. Look for online communities where relevant discussions are already taking place, such as Quora and Reddit groups or forums. Familiarize yourself with the types of topics, concerns, and questions frequently discussed. Having this audience awareness will ensure your contributions on Medium are timely and insightful for real pain points.
Strategies for Engaging with Your Medium Followers
Active participation is crucial for building connections. Reply thoughtfully to any comments or questions on your posts to demonstrate your expertise. Pose open-ended discussion topics of your own to encourage participation. Make yourself available – readers will support bloggers they feel are invested in fostering two-way conversations. Consider hosting recurring Q&A sessions where regulars can pick their brain on specific niche matters in an open format. I group Medium in with Quora and Reddit. My suggestion is to keep all three groups and forums occupied and updated.
Leveraging Medium’s Networking Capabilities
Collaboration breeds success on Medium. Look for opportunities to signal boost other quality niche accounts through sharing, recommending, or featuring in a “creators to follow” list. Reach out and propose joint efforts like cross-promoting each others’ content or curating a publication together. Participating in relevant topic-focused Medium communities exposes your perspectives to a wider pool of potential readers. Maintain an active presence to establish yourself as a leader within your niche.
Building real connections and exchanging valuable insights are surefire ways to attract a following committed to your message on Medium over time. With diligence, your niche network on the platform can flourish into a true powerhouse for driving positive change.
Money Follows Mastery Even With Medium
Money Follows Mastery is a concept that emphasizes developing true expertise and value within your niche or field before worrying about direct monetization. It’s based on the principle that as you dedicate yourself to serving your audience through high-quality, insightful content, money-making opportunities will naturally follow as a result rather than being the primary goal.
Focusing first on mastery builds deep credibility and trust with readers, allowing future monetization strategies like a coaching program, online course, or affiliate marketing recommendations to feel natural and beneficial rather than pushy or self-serving. The philosophy helps bloggers maintain integrity by clarifying that financial gain should be viewed as an honorable byproduct of providing genuinely helpful resources to others. Money is a sign of positively impacting your niche, not the driving motivation itself.
While the primary goal of any niche blog should be spreading worthwhile knowledge, the option to earn through careful and ethical monetization offers sustainability. With Medium’s inclusive Partner Program and other alternatives, dedicated bloggers can find Balance.
Overview of Medium’s Partner Program
All Medium authors have the potential to join the Partner Program. Membership eligibility depends on consistently publishing well-received content and gaining readership over time. Those accepted can create modest supplemental income proportionate to audience engagement indicators like claps and subscriptions. Transparency around earnings allows bloggers to avoid unrealistic expectations. I am a member of Medium. Feel free to check out Setting Points on their platform,
Alternative Options for Monetization
For bloggers seeking expanded ways to share their expertise, creating premium, paid content provides value to dedicated supporters. Expert guides, planning templates, or consultations offer solutions to niche challenges while sustaining important work. Carefully vetted sponsorship partnerships with aligned brands can also assist worthy causes.
Maximizing Potential Through Promotion
Strategic promotion maximizes a blog’s positive impact. Bloggers should thoughtfully cross-post outstanding work to social media and share regularly in relevant online communities. Newsletter subscribers can be notified of new contributions. By consistently adding depth and highlighting exclusive perks, a following may opt to directly support important niche efforts through various means.
With humility and integrity, creative bloggers can achieve Balance by finding complementarity between their service priorities and reasonable means of sustainability for keeping important discussions accessible long-term. Medium offers encouraging paths for those seeking to make an honest Difference.
Collaborations and Sponsorships Within a Niche on Medium
Building relationships with other creators and brands is an excellent way to expand your reach and visibility on Medium. Look for opportunities to collaborate on cross-posts, publications, or sponsored content opportunities with aligned accounts. Just like blogging, do a little research to find the top posters on Medium within your niche.
Consider profiling experts you follow and messaging to discuss potential partnership ideas like Q&A interviews. Well-known companies may also sponsor niche-focused explainer posts in exchange for a branded mention. Just be sure any sponsorships feel natural and provide genuine value for readers.
Maximizing Earnings Through Cross-Promotion and Diversified Content Strategies
While the primary goal is sharing expertise, Medium’s Partner Program incentivizes high engagement. Test various content formats from lists to stories to find what resonates most. Monetization happens not when you are chasing the money, but when you are providing valuable content that people want to read.
Promote top posts across other platforms too by posting synopses or snippets with a Call to Action (CTA) back to Medium. Meanwhile, offering additional paid tools on your site diversifies earnings. Consistently delivering value at every touchpoint nurtures loyal readership.
Optimizing Your Medium Content for Growth and Impact
To maximize discoverability, include 2-3 specific yet long-tail targeted keywords or phrases in the post title and within the first paragraph. Properly attributing any external sources or statistics also boosts credibility.
Experiment with section headers, images, and sentence-style formatting to help break up walls of text. Share well-performing posts to relevant communities for increased recommendations. Respond to any feedback to build authority as a dedicated creator.
- SEO Practices Tailored to Medium’s Platform – In addition to targeting keywords in your title and intro paragraph, focus on optimizing your chosen topic and publication tags. These carry significant weight in Medium’s algorithm. Write naturally without keyword stuffing but tap expert SEO minds to refine optimized tag selections.
- Creating Content with High E-E-A-T – Showcasing Expertise in Your Niche. Medium values Experience, Expertise, Authority, and Trustworthiness (E-E-A-T) in creators. Prove your proficiency through well-researched posts solved with detailed problem tips. Profile case studies and include relevant qualifications. Engage respectfully to build rapport within communities.
- Using Analytics to Inform and Adapt Your Content Strategy – Medium provides analytics on traffic sources, post-performance, and follower growth. Review stats to identify top-performing formats/topics deserving expanded guides. Cater newer posts to audience interests revealed. Adapt strategy periodically based on metrics.
- Designing Content for Shareability and Virality – Target evergreen niche themes with broad appeal. Craft compelling headlines optimized for social sharing. Include striking imagery and break content into scannable sections. Incorporate elements that trigger emotions like thought-provoking questions. Emphasize exclusive insights to attract social signals for maximum reach.
Medium The Sidekick For Niche Bloggers And Influencers
Leveraging platforms like Medium is a strategic way for niche bloggers to multiply their impact and success. By engaging communities here while driving traffic to in-depth guides on your primary site, your valuable expertise truly shines through to the readers who need it most.
Remember – the goal is not clicks but lives positively influenced.
The ongoing partnerships between creators, like those cultivated through Wealthy Affiliate training, ensure integrity remains the priority over superficial gains.
If you’re dedicated to making an impact within an underserved niche as I am through Setting Points, I encourage you to give Medium a try as a sidekick amplifying your message. With diligent effort applied to consistently delivering engaging, scroll-worthy value for your audience here, I’m confident the supplemental income potential through the Partner Program or beyond will follow accordingly over time.
My ask is that you take the first step even if it feels small. You have insights destined to help others, so don’t delay sharing them! And remember, Setting Points is always here if you need guidance or encouragement along the journey.
Together, through communities like Wealthy Affiliate, Setting Points, and now Medium, let’s continue advancing crucial niche discussions and transforming lives far from the Gray Apocalypse’s edge. Your future readership is waiting – will you connect with them here?
